Moving sales online & automating production for the largest photography studio in Western Canada.
Situation: After relaunching Artona’s website to relieve call volume, I identified an opportunity: both staff and customers were spending excessive time with lengthy order forms. I proposed digitizing the ordering process.
Challenge: Gaining company wide buy-in and distilling complex pricing logic in a user-friendly interface.
Process & Results: Through gathering requirements, evaluating alternatives, and soliciting RFPs I helped select vendors and then led product development, experience design, and user testing to launch the e-commerce solution. Attention to industry specific sales psychology resulted in larger average orders and business automation eliminated a 36 minute per-order procedure.